Bookmark(2)

Angela dove into the world of genderless fashion with not much but an observation and a thirst to get more people in Indonesia aware of the existence of such style.

In 2021 she founded One Off Ones in her hometown and is now pushing the concept of gender barriers to propose a progressive, cleverly positioned non-binary fashion to the mainstream[/vc_column_text]

Just a few short years ago, not many people had heard of genderless fashion, but as the favour around the question surrounding gender identity grew, even in markets predominated by religious population, 2021 have been the breakthrough year for conversation surrounding this alternative style.

“I have always had an interest in philosophy and anthropology. I want to make One Off Ones as a brand with a multidisciplinary approach where I try to combine the aspects of these two fields into the concept of my collections.” Angela tells Powderr Asia, “Our first collection titled “SIMULACRA | SIMULATION” was based on a philosophical treatise by the sociologist Jean Baudrillard, where he seeks to examine the relationships between reality, symbols, and society, in particular the significations and symbolism of culture and media involved in constructing an understanding of shared existence.“

While still in its infancy, the market for genderless fashion has a huge potential for growth. A study by the Pew Research Center showed that 59 per cent of Gen Zs believe forms should not include traditional gender pronouns – and 35 per cent know someone that identifies as gender non-conforming, a strong societal shift which is also reflected by the changing dynamic happening in many sectors, including fashion.

But how does one wear genderless fashion in Asia? What made her so sure that such style would eventually be accepted by Asian society? “Asian fashion is a whole different world unto itself. The styles, trends and preferences seen in the East are incomparable to trends from anywhere else in the world,” Angela notes, expressing her confidence in Asian society sooner or later acceptance in diverse alternative fashion, the very fuel of One Off Ones fruition.

“FASHION IN ASIA IS NOT ONLY USED AS A PRIMARY FORM OF EXPRESSION BUT ALSO SERVES AS A RESOURCE TO NARRATE CULTURAL MEMORIES, AND TO REAFFIRM THE IMPORTANCE OF HISTORY AND WITH THAT, I FEEL LIKE THERE IS A SENSE OF A COLLECTIVE IDENTITY AMONG ASIAN DESIGNERS, BUT YET WE ALL STILL HAVE EACH AND OUR OWN DIFFERENT STYLES AND IT’S REALLY BEAUTIFUL TO SEE.”

All of One Off Ones Collection so far never failed to deliver their unique philosophical feel as the backbone, Angela’s main source of inspiration. It has not been an instant success for Angela, a fashion graduate by training, she started everything by herself; from concept research, fabric sourcing, pattern making, sampling to sewing, and now she manages a team of full-time seamstress and production assistants.

“As the name of the brand suggests; our collections are inspired and designed for the one-off ones, people that are considered to be outsiders, the ones that are trying to show their unique individuality where individuality is their number one priority, there are countless possibilities in dressing and they are always willing to explore to show their true self.

While Angela is focused on ensuring One Off Ones continues to grow into a brand that can be enjoyed by many different layers of society, her long-term vision is to break mainstream understanding and expectation of what fashion should be. From her first collection “SIMULACRA | SIMULATION” to one that is featured in Powderr “Liberté. Egalité. Sensualité”, her collections have been consistent, steered by philosophical mission, bolstered by her brazen drive to get her audience question what they already know of. 

“We want everyone to feel welcome, making sure everyone knows that our brand accepts all people, all genders, all pronouns, and all body types as our brand always try to defy what is categorised as normal/abnormal, sane/insane and ignoring the view, the social construct, and the perceptions of the world, the media, and other people about ourselves and the way we dress,”

To this end, One Off Ones still live up to what Angela first dreamed of, with over 6,000 followers on the brand’s instagram @one_off_ones and a rise in interest in a style deemed foreign just a year ago, the brand never once broke its unique concept just to meet mainstream demand

“We always design our pieces without any gender in mind; all of our collection was shot on both female and male models to reinforce the fluidity of fashion,” Angela adds. As genderless fashion slowly make its way into mainstream, Angela sees it growing alongside the rise of Asian-owned brands

“Although for a very long time everyone has collectively obsessed with western fashion, with the rise of so many amazing Asian-owned brands, I believe it’s time for Asian fashion to take center stage. Asian fashion is a cultural arena that is at once both intensely loud and profoundly sentimental, and that marks those boundaries ambiguously,”

There is no doubt that the future of genderless fashion is bright. Powered with the collective wave of Asian owned brands, this up and coming fashion sub sector will disrupt conventional fashion and could even become the new norm.